Anti Odor Co. Packaging

The flagship product from Anti Odor Co, is an ‘After smoke’ spray which eliminates smoke smells of all kinds when applied to the body.

The brief was to try and depict the mal-odor of cigarettes turning into a pleasant floral smell.

The packaging therefore, employs a classic visual of a stylish woman, elegantly lighting a smoke, which is turning into roses, as it rises up.

The dark colours look mysterious and inviting, and the brand identity is offset against this in silver. The bottle inside bears a discreet monogram which can be camouflaged and kept in a user’s pocket without giving away his smoking preferences.