Best Foot Forward

A family business, the name ‘Best Foot Forward’ or BFF, was coined to be represent the confidence our footwear brand induces in the wearer. The logo represented this, with a bold icon of a foot, with the cursive typography of ‘BFF’ inside it.

Using a light palette of ‘Very Peri’- Pantone’s colour for 2022, the brand represented a lively, outgoing nature, full of colour and fun.