Kursi Cafe
Kursi is a quirky themed cafe in South Delhi, named by Ashabhi Design. The name, meaning ‘Chair’ is short, very Indian, cute and young- to make it appealing to our college-going audience.
The idea behind ‘Kursi’ was that every chair at the café holds a unique experience for the visitor.- just like our varied menu. Tied up with the tagline ‘Seat. Eat. Meet. Repeat.’, the brand promise was evident at every touchpoint.
In the logo, true to the name, the letters ‘U’ and ‘A’ form a chair. This simple device makes the logo memorable and distinct, with an attitude.