IPSI

IPSI- The India Primary Healthcare Support Initiative is a consortium of schools based in the Department of International Health at the Johns Hopkins Bloomberg School of Public Health (JHU). Funded by the Bill & Melinda Gates Foundation, the initiative aims to support the important Government initiatives to deliver Comprehensive Primary Health Care.

The brief for the identity was to show interconnectedness, an unending pursuit of wellness, while it being clean, compact and memorable.

In the final logo, we see an unending pattern- a circle/ web of individuals coming together to form an interesting decorative shape. They seem to be linked together, symbolizing a family/ community and also co-dependence and partnership. The colours come from the JHU brand guidelines, and represent the meeting of ideas and implementation.

A supporting brand guideline was also developed along with the logo, detailing the logo usage and templates.