TPCI – Indus Food

The Trade Promotion Council of India (TPCI) organises an event titled ‘Indus Food’ every year. A trade show, this brings together Indian food manufacturers and traders with a global audience focusing solely on export of Indian produce all over the world. Their website, while functional, was lacking in an impressive design and engaging UI. Ashabhi Design was tasked with making it more modern, colourful, and at par with global event sites.

For this, we developed an unusual theme- making use of angular image holders and isometric business illustrations. The watercolour from the logo made its presence felt throughout the design, in the gradients. The overall look was modern, minimal and business-like.

The result

Almost double the registrations from the first edition of the event