Hindustan Atulyagram

Atulya Gram was a CSR initiative from Hindustan, HT’s Hindi newspaper. Here, they had adopted a village and renovated it, and set in place cooperative and citizen development plans which would uplift not only their physical space, but also the citizen’s livelihoods.

This deck was prepared to present the concept at the Golden Peacock Awards, and followed an interesting Warli painting style to depict the various initiatives carried out, all while using only the brand colours, making for a very earthy yet distinct look.