Rollick Ice Cream Packaging

Rollick, a frozen dessert brand from Eastern India, approached us to reimagine their packaging — unifying regional diversity while celebrating its homegrown identity.

Our solution? Feast From The East — a design concept rooted in culture, flavour, and familiarity.

We crafted 78 unique packaging designs inspired by Eastern states from West Bengal to Manipur, featuring local motifs, festivities, and flavour cues.

Subtle nods to ingredients like Nolen Gur and coconut reflect deep culinary roots, while human figures in traditional attire add a relatable touch.

A vibrant palette and flavour-based structure ensured consistency across the range.

The result? Packaging that boosts shelf presence, builds emotional connection, and leaves a lasting impression of authenticity.