AXL Brand Identity

AXL Infotech Pvt. Ltd., is a proud Indian OEM committed to delivering cutting-edge computing across servers, workstations, HPC systems, laptops, desktops and IT accessories. Founded with a vision to drive technological self-reliance AXL has steadily built a reputation for quality, performance and reliability.

The brand identity however, looked a bit disproportionate and required a tightening up to stay updated. There was also scope to improve the typography to include deeper meaning.

The new identity fixes these design flaws and appears contemporary and infinitely scalable, while retaining the overall character of the older one.

Formed entirely by upward and forward directioned lines, this monogram for AXL represents forward, future-first thinking, It captures the brand’s product and service offering: Customized IT solutions designed to drive growth, innovation, and efficiency for businesses across India. The logo encapsulates a commitment to always keep the clients and their businesses first, enabling them to stay ahead of the technology and data curve.