Grease Monkey

Grease Monkey is a one-stop autmotive service centre, where passion for cars meets precision care. From brake repairs, wheel alignments, AC servicing, detailing, and polishing to complete diagnostic checks, they handle every service under one roof with unmatched expertise.

The name Grease Monkey is derived from slang, alluding to a mechanic or someone whose job involves repairing and working on car, truck, or aircraft engines. Our identity was founded on the fun and active connotations the name suggests, and makes use of a vibrant monkey as a mascot. The monkey is seen dressed in overalls, with an oil can in one hand and a spanner in the other. The simple colour scheme is inspired from racing, and gives the brand a vibrant character. The modern typography looks metallic and adds to the strength of the mascot.

The identity works well across applications- from uniforms, to signage to collateral placed at the centre. Its highly memorable, extendable, and easy to execute, in still or motion.