VeroSmart Brand Identity

VeroSmart is a modern functional clothing brand for the modern urban male. With dry-fit, cooling and anti-bacterial USPs, VeroSmart as a brand, is about setting their customers FREE. Free to move, free to hustle, free to party, free to relax. Because the material adapts to his lifestyle.

Also, being designed as a wardrobe staple, it set him free from the daily worry of what to wear.

What if our logo symbol could capture this?

Enter the Falcon.

A stylised bird flying upward and to the right, symbolizing freedom, ambition, and progress. The design uses smooth, curved lines for the wings and body, giving it a modern, minimalistic, and elegant look. The large sweeping wing suggests motion and energy, and its streamlined form make the bird appear powerful and determined, often associated with qualities like vision, leadership, and strength.

The falcon has worked well to establish VeroSmart’s visual identity and positioning, and combined with allied collateral, established this new brand as a worthy player in the D2C clothing space.