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Brand Identity

The Krishna Narayan Foundation

The Krishna Narayan Foundation

VeroSmart Brand Identity

VeroSmart Brand Identity

Surya Charge

Surya Charge

MG Select In-store identity

MG Select In-store identity

Rollick Brand Architecture

Rollick Brand Architecture

Talla Jewellers

Talla Jewellers

Mindskapes

Mindskapes

UChicago Center in Delhi-10th Anniversary

UChicago Center in Delhi-10th Anniversary

Talla Jewellers Brand Guidelines

Talla Jewellers Brand Guidelines

Re’quil Product Cards

Re’quil Product Cards

Anti Odor Co.

Anti Odor Co.

Delitekom

Delitekom

APCER Life Sciences Communications Guidelines

APCER Life Sciences Communications Guidelines

Terrafirma Interiors

Terrafirma Interiors

Agriplast

Agriplast

Citybond

Citybond

CISCE

CISCE

Kursi Cafe

Kursi Cafe

Naagmani

Naagmani

Shubh Shagun

Shubh Shagun

Best Foot Forward

Best Foot Forward

Piston Des Sport

Piston Des Sport

IPSI

IPSI

Aloha Exports

Aloha Exports

O2 Power

O2 Power

Riders Ahoy

Riders Ahoy

Aitiana Cruiseliners

Aitiana Cruiseliners

AARK Retail Finance Services

AARK Retail Finance Services

Truffledust

Truffledust

Woodpecker Interior Design

Woodpecker Interior Design

Mohun’s New Life

Mohun’s New Life

Global Star Awards

Global Star Awards

SR Agriventures

SR Agriventures

Rollick Brand Architecture 2018

Rollick Brand Architecture 2018

Rollick Brand guidelines 2018

Rollick Brand guidelines 2018

Ashok Leyland- Services Centre Guidelines

Ashok Leyland- Services Centre Guidelines

Arshi’s Kitchen

Arshi’s Kitchen

RMZ stationery

RMZ stationery

Tiger Palace Collateral

Tiger Palace Collateral

Nossa Goa

Nossa Goa

KK Jewels

KK Jewels

Stew Story

Stew Story

Pan Vilas Awards communication guidelines

Pan Vilas Awards communication guidelines

Achha Rice

Achha Rice

Freezerex

Freezerex

Max Bupa Health Insurance Brand Guidelines

Max Bupa Health Insurance Brand Guidelines

Tea Trails

Tea Trails

36 Rang

36 Rang

Camp Jambolana

Camp Jambolana

  • Corporate Office
    B-49, Sarvodaya Enclave,
    New Delhi-110017
  • New Delhi Office
    Nukleus Coworking
    5th Floor, Salcon Rasvilas,
    District Centre Saket,
    New Delhi-110017
  • For Enquiries
    abs@ashabhi.com
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Brand Identity
July 1, 2025

The Krishna Narayan Foundation

The Krishna Narayan Foundation is a non-profit built on the timeless Indian idea that true learning is not about acquiring knowledge but about gaining wisdom…

  • Category

    Corporate/ Infrastructure

View Project
Brand Identity
October 15, 2025

VeroSmart Brand Identity

VeroSmart is a modern functional clothing brand for the modern urban male. With dry-fit, cooling and anti-bacterial USPs, VeroSmart as a brand, is about…

  • Client

    Nextera Clothing Pvt. Ltd.

  • Category

    Fashion & Lifestyle

View Project
Brand Identity
July 1, 2025

Surya Charge

Surya Charge designs and deploys cutting-edge EV charging stations powered by clean, solar energy. Built for efficiency, reliability, and sustainability, they wanted an identity…

  • Category

    Corporate/ Infrastructure

View Project
Brand Identity
March 31, 2024

MG Select In-store identity

Inspired by the fluid architecture and sensorial elegance of the MG Select gallery, this collection of in-store collateral embodies a quiet, confident luxury —…

  • Client

    Whitelabelling project for 82.5 communications

  • Category

    Automotive

View Project
Brand Identity
August 15, 2024

Rollick Brand Architecture

Rollick recently underwent an update to their brand positioning. Titled ‘Feast from the East’, this positioning placed Rollick as a homegrown brand which knows…

  • Category

    Consumer Goods

View Project
Brand Identity
March 31, 2024

Talla Jewellers

Talla Jewellers is a family-owned business from Jammu, renowned for their exceptional quality and craftsmanship over the past four decades. Seeking to refresh their…

  • Category

    Fashion/ Jewellery

View Project
Brand Identity
March 15, 2024

Mindskapes

Mindskapes is a portal run by a New Delhi based healer, Sanjana Thanik. With a rich tapestry of skills and experiences, Sanjana seamlessly weaves…

  • Category

    Health/ Pharma

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Brand Identity
March 5, 2024

UChicago Center in Delhi-10th Anniversary

The University of Chicago’s New Delhi Center celebrated 10 years of presence in India. To commemorate the occasion throughout the year, Ashabhi Design was…

  • Category

    Education

View Project
Brand Identity
March 31, 2024

Talla Jewellers Brand Guidelines

With a refreshed identity, Talla jewellers is all set to make its mark in the world of jewellery. To ensure the new identity is…

  • Category

    Fashion/ Jewellery

View Project
Brand Identity
December 1, 2023

Re’quil Product Cards

In late 2023, Re’quil prepared their brand identity guidelines. In keeping with the guidelines. they wanted to standardise and update their product cards appearing…

  • Category

    Consumer Goods

View Project
Brand Identity
November 30, 2023

Anti Odor Co.

The Anti Odor Co. is a startup focusing on perfumed personal care products. We created this simple typographic identity, which included a simple monogram…

  • Category

    Personal Care

View Project
Brand Identity
November 16, 2023

Delitekom

Since 1957, Delitekom is a well established brand of office and commercial furniture. Embracing the evolving times and the vision of the new generation…

  • Category

    Consumer Goods

View Project
Brand Identity
November 10, 2023

APCER Life Sciences Communications Guidelines

This guidelines book was prepared for APCER Life Sciences, encapsulating the brand’s identity and its expression across all media- both print and digital.

  • Category

    Health/ Pharma

View Project
Brand Identity
September 12, 2023

Terrafirma Interiors

Terrafirma Interior Design is a pioneering consultancy with over 25 years of experience, offering a diverse portfolio that spans corporate projects, private residences, and…

  • Category

    Professional Services

View Project
Brand Identity
August 1, 2023

Agriplast

Agriplast Tech India Pvt Ltd is a trailblazer in the field of Hi-tech agriculture, committed to empowering farmers with advanced products and formulations that…

  • Category

    Consumer Goods

View Project
Brand Identity
July 20, 2023

Citybond

Citybond is a brand of Premium Aluminium Composite Panels. Though not very old in the business, Citybond has carved a name for itself, providing…

  • Category

    Consumer Goods

View Project
Brand Identity
February 2, 2023

CISCE

The Council for the Indian School Certificate Examinations (CISCE) is a privately held national-level board of school education in India that conducts the Indian…

  • Category

    Education

View Project
Brand Identity
August 1, 2022

Kursi Cafe

Kursi is a quirky themed cafe in South Delhi, named by Ashabhi Design. The name, meaning ‘Chair’ is short, very Indian, cute and young-…

  • Category

    F&B/ Hospitality

View Project
Brand Identity
November 27, 2019

Naagmani

Naagmani is a Hindi soap opera on Dangal TV. Based on fictional superhuman characters, featuring an eternal war between shape-shifting cobras and witches, the…

  • Category

    Media & Entertainment

View Project
Brand Identity
June 23, 2022

Shubh Shagun

Shubh Shagun is a daily Hindi soap opera on Dangal TV, revolving around two characters- Shubh and Shagun. The brief for the logo was…

  • Category

    Media & Entertainment

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Brand Identity
April 2, 2022

Best Foot Forward

A family business, the name ‘Best Foot Forward’ or BFF, was coined to be represent the confidence our footwear brand induces in the wearer.…

  • Category

    Fashion/ Jewellery

View Project
Brand Identity
October 18, 2021

Piston Des Sport

‘Piston des Sport’ is a sports talent management startup. The name, meaning ‘A piston of sport’, stands for the brand being an enabler of…

  • Category

    Professional Services

View Project
Brand Identity
February 9, 2021

IPSI

IPSI- The India Primary Healthcare Support Initiative is a consortium of schools based in the Department of International Health at the Johns Hopkins Bloomberg…

  • Category

    Public Service

View Project
Brand Identity
November 27, 2019

Aloha Exports

Aloha Exports is a trading company dealing in shipping of commodities for import and export. The logo, aptly, depicts a ship- the original mode…

  • Category

    Consumer Goods

View Project
Brand Identity
November 1, 2019

O2 Power

O2 Power is a premier Renewable Energy Platform in India founded by a professional management team with an established track record in the renewables…

  • Category

    Corporate/ Infrastructure

View Project
Brand Identity
September 20, 2019

Riders Ahoy

Riders Ahoy is a social network for motorcycle riders across the country to connect and ride together, while also keeping safe. A platform created…

  • Category

    Technology/ Telecom

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Brand Identity
August 23, 2019

Aitiana Cruiseliners

Aitiana Cruiseliners is a renowned brand in the bus operating industry, operating luxury cruiseliner travel routes. With a vision is to set a new…

  • Category

    Automotive

View Project
Brand Identity
August 10, 2019

AARK Retail Finance Services

AARK Retail Finance Services is a Delhi based company working towards excellence in Retail Financial Services. The task given to us was to design their…

  • Category

    Finance/ Banking

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Brand Identity
June 26, 2019

Truffledust

TruffleDust is a culinary consultancy specialized in giving shape to F&B dreams. Here, insights of hotel management are blended with clients’ long-term goals and…

  • Category

    Professional Services

View Project
Brand Identity
June 26, 2019

Woodpecker Interior Design

Close to its name, the logo for Woodpecker Interior Design bears a stylised woodpecker made of lines and circles, representing the skill and attention…

  • Category

    Professional Services

View Project
Brand Identity
June 1, 2019

Mohun’s New Life

Mohun’s New Life is the most popular homegrown brand of cereals, especially their cornflakes which are known for generations. The brand needed an overhaul…

  • Category

    F&B/ Hospitality

View Project
Brand Identity
June 22, 2018

Global Star Awards

Global Star Awards is an event from the reputed house of Flashback Showcase Private Ltd. This an endeavour to bring together influencers, industry leaders,…

  • Category

    Media & Entertainment

View Project
Brand Identity
April 3, 2018

SR Agriventures

SR Agriventures is a company based in Dhampur, Uttar Pradesh, in the business of Alcoholic drinks. They wanted a very simple logo, which could…

  • Category

    F&B/ Hospitality

View Project
Brand Identity
January 30, 2018

Rollick Brand Architecture 2018

Rollick’s brand positioning – celebrate the joy you feel within- required explanation. This was captured beautifully in a brand architecture book created by us…

  • Category

    F&B/ Hospitality

View Project
Brand Identity
January 30, 2018

Rollick Brand guidelines 2018

This comprehensive brand guideline was prepared for Rollick in 2018. The recently refreshed brand identity included a wave, and new, fresh colours, which were…

  • Category

    F&B/ Hospitality

View Project
Brand Identity
December 6, 2017

Ashok Leyland- Services Centre Guidelines

A service centre network as large as Ashok Leyland’s requires its own brand application guidelines to ensure consistent brand visibility across the globe. This…

  • Client

    Whitelabelling Project for ADK fortune

  • Category

    Automotive

View Project
Brand Identity
December 1, 2017

Arshi’s Kitchen

Arshi’s Kitchen is a night-time only food delivery cloud kitchen. This essence was captured with an ET-inspired logo featuring a man flying across the…

  • Category

    F&B/ Hospitality

View Project
Brand Identity
September 9, 2017

RMZ stationery

RMZ Corp is an Indian real estate company headquartered in Bengaluru, Karnataka, India. Having recently undergone a brand identity overhaul, they required branded stationery…

  • Category

    Real Estate

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Brand Identity
August 31, 2017

Tiger Palace Collateral

Tiger Palace Resort is luxury resort, spa and casino in Bhairawa Nepal. The entire branded collateral for the resort was designed to align with…

  • Category

    F&B/ Hospitality

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Brand Identity
August 4, 2017

Nossa Goa

Nossa Goa is an authentic Goan cuisine restaurant. Nossa Goa means “Our Goa” in Portugese –  A restaurant that is a place, and an…

  • Category

    F&B/ Hospitality

View Project
Brand Identity
May 17, 2017

KK Jewels

KK Jewels is one of Delhi’s finest family owned jewellery brand. Operating without a formal brand identity, they wanted to create a logo which…

  • Category

    Fashion/ Jewellery

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Brand Identity
March 9, 2017

Stew Story

Logo design for an Eatery serving fresh stews from cross the world. A stewpot filled with fluid, molten juicy shapes. Our logo captures this…

  • Category

    F&B/ Hospitality

View Project
Brand Identity
August 27, 2016

Pan Vilas Awards communication guidelines

Pan Vilas is one of the country’s most popular mouth freshner brands. Having won multiple awards, they wanted to communicate their win, and premium…

  • Client

    Whitelabeling project for M Design

  • Category

    F&B/ Hospitality

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Brand Identity
June 10, 2016

Achha Rice

‘Achha’ is a brand of Rice, whose name and identity, both have been created by us. The name is a colloquial term meaning ‘Good’,…

  • Category

    F&B/ Hospitality

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Brand Identity
December 18, 2015

Freezerex

Freezerex is a cold-chain logistics service supplier. Representing with their offering in a simple fashion, the logo is a large snowflake, plastered across the…

  • Category

    Logistics

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Brand Identity
November 15, 2015

Max Bupa Health Insurance Brand Guidelines

One of the country’s largest health insurance providers, Max Bupa, needed a brand guideline that encapsulated not only what the brand stands for, but…

  • Client

    Whitelabelling Project for M Design

  • Category

    Finance/ Banking

View Project
Brand Identity
July 15, 2015

Tea Trails

What does a cup of tea at tea trails (a national chain of tea cafes) contain? Refreshment, joy, natural goodness, antioxidants, energy, contentment. Music,…

  • Category

    F&B/ Hospitality

View Project
Brand Identity
September 10, 2010

36 Rang

“36”: the number, is pronounced as Chattis (Cha-Thees) in the Hindi language and it is part of the name of Chattisgarh, where the brand…

  • Category

    Fashion/ Jewellery

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Brand Identity
October 2, 2009

Camp Jambolana

Jambolana is a safari camp in the Dudhwa National Park, known for their Rhino sighting. The identity for the camp, is therefore, a calligram in…

  • Category

    F&B/ Hospitality

View Project