SMINBar Social media posts

SMINBar is a brand of Glass Fiber fiber-reinforced polymer (GFRP) rebars used in construction. GFRP rebars are a great substitute for conventional steel reinforcement since they are lightweight, non-magnetic, resistant to corrosion, and have a far longer service life.

The social media positioning for the brand revolved around playing on these USPs of the product, and establishing SMIN as the most technologically advanced brand. We adopted a very simple green, white, grey and light brown colour scheme for the posts, and used the actual product imagery where possible to maintain a clear brand identity for the brand.