Rollick Brand Architecture 2018

Rollick’s brand positioning – celebrate the joy you feel within- required explanation.

This was captured beautifully in a brand architecture book created by us in 2018.

Starting with the explanation of ‘expressing joy’ in the Indian context, we moved onto how Rollick was the perfect medium for expression. We spoke about our history over the decades, and also about our brand essence, captured in a brand key or ‘brand sundae’ as we called it.

This book was used a a guide by anyone within the Rollick system to ensure all consumer facing touchpoints, be it marketing, or customer service, abides by the positioning in their words and actions.