36 Rang

“36”: the number, is pronounced as Chattis (Cha-Thees) in the Hindi language and it is part of the name of Chattisgarh, where the brand comes from. The word “rang”, (pronounced as the English word Rung) means Colors in the Hindi language. Thus, 36 Rang stands for the myriad hues taken by the colourful art forms of Chattisgarh.

The logo for Chattis Rang (36 Rang) employs the Devnagari script numerals ‘3’ and ‘6’ and intertwines them to form an ambigram.

Simple, easy to remember, earthy, approachable, the identity helped 36 Rang carve a niche for itself.