AARK Retail Finance Services

AARK Retail Finance Services is a Delhi based company working towards excellence in Retail Financial Services. The task given to us was to design their corporate identity- logo, stationery and website design.  The brief was to come across as a trusted, knowledgable brand, and also signify growth and wealth.
The graphic used here is a simple Celtic symbol, repurposed to show growth. Combined with a deep green and gold colour palette, the logo does a good job of capturing the essence of the brand.

The website, a simple single pager captures the essence of the team and services.