Achha Rice

‘Achha’ is a brand of Rice, whose name and identity, both have been created by us. The name is a colloquial term meaning ‘Good’, and is widely used in the daily speech of
North India. The brand, thus, had a great opportunity to be top of mind at time of purchase. The logo, showing a sheaf of rice held in a ‘like’ gesture, further strengthens the brand proposition of ‘naam bhi achha, swaad bhi achha’, or, ‘The name is good, as is the taste’.