AGL Maceo Launch

Maceo by Anant Raj Global (AGL) is a a premium residential space in gurgaon. Lush with amenities, the proposition for the campaign was ‘a place where you could enjoy life at home, as well as through the many sport and relaxation options’.

The campaign thus created, was a split screen visual depicting people in the same pose, one indoor, and the same pose juxtaposed outdoors. The headline ‘Enjoy life: Inside and Outside’ completed the thought.

The Press campaign featured a series of 3 full page ads. These were later adapted to trade ads, building drop-downs and outdoors.

On-ground communication included kiosks for promotion in Gurugram markets.
On the digital front, emailers and newsletters were sent out to prospects, and greetings to the dealer network to remain top of mind.