Aitiana Cruiseliners

Aitiana Cruiseliners is a renowned brand in the bus operating industry, operating luxury cruiseliner travel routes.

With a vision is to set a new standard in the bus industry, the brief was to depict luxury, passenger comfort, safety, speed and support in the logo. The ask was to design a complete logo, as well as nemonic which could both be used across different media- physical and digital.

The finalised logo shows an eagle- representative of agility, focus and sharpness, with its wings stylised to denote speed.

This identity was further expanded on the actual bus design- the 2-toned design helps the brand become distinguished, while further cementing the brand personality. The words ‘Safety. Comfort. Luxury’ were also splashed across the width of the bus to help establish what sets us apart from the others.