Amigos (Godrej Nigeria)

Amigos is a brand of hair extensions and wigs. Popular in Nigeria, Amigos was losing out to newer brands because of its dated branding and packaging.

We first worked on the identity- giving it a strong form, with a soft woman’s silhouette in the letter ‘O’. The flowing typography added to the sense of free flowing hair that the brand stood for.

Retaining the present brand colour, the packs featured small innovations such as the use of cutouts and windows to grab attention on the busy market shelf.