APCER Office Branding
Team APCER returned to work in a physical environment after a gap of 2 years post covid. To engage and excite their internal audience, a series of wall graphics were developed, which were placed at their New Delhi office.
In keeping with the brand’s online look, the images showed active people, in different sports poses, with inspirational messages. For the office pillars, we splashed keywords from the brand’s vision statement. For a hallway, we placed a large world map with the brand’s presence marked on it.
As an additional layer of positive reinforcement, danglers were prepared which showed happy, healthy people interacting, with the brand logo and tagline on the other side.