Citybond

Citybond is a brand of Premium Aluminium Composite Panels.

Though not very old in the business, Citybond has carved a name for itself, providing its customers with unmatched quality and durability.

Their brand identity, however, was troublesome- the nemonic unit was unbalanced, giving the brand an unfinished look. Our work started here- we sharpened the unit to make it crisp and compact, while retaining most of its existing identity.

Brightly designed stationery captured the essence of the brand through its usage of colour.

The branding was extended to the product covering films- here we kept the maximum visibility for the logo (since this works as a large branding unit when placed onto a building exterior), bolstered by the product highlights.