Delifrance India Launch

Délifrance is a brand that produces “French style” bakery, savoury, and snacking products in over 100 countries.

For their 2016 launch in Gurgaon, we worked on a series of ads, posters and outdoor installations, along with a menu. For this, we stuck to the brand guidelines which had defined fonts, colours and graphic elements, and placed compositions of their food imagery, giving the entire communication a very french aesthetic. The copy too, in keeping with this theme, was smattered with French words to uplift the messaging.