Firstnaukri FNAT

Firstnaukri is a Naukri.com company and helps college students in kick-starting their professional journey in college. FNAT is an aptitude test for college students, which helps them get ready for jobs/ internships. Through this campaign, we aimed to increase the traffic to the portal, and subsequent acquisition via FNAT, positioning it as ‘The Aptitude Test’ which will help you check your readiness for jobs/ internships.

Ww worked on the insight that to a young aspirant, even a simple test could appear as a monster if he is not prepared. For this campaign we visualised everyday office essentials as monsters out to bite you, haunt you, pull you down. Only if you are ready, can you see them as harmless, and be 100% prepared.