Google Partner Summit
Google Partner Summit is an annual event where media agencies who partner Google’s advertising business are invited to an offline event. It entails knowledge sessions, insights and a celebration of their achievements.
For this event, a physical invite was made resembling a printed newspaper, which featured ‘stories’ about the upcoming event. A series of emailers was also designed, one each for invite, thanking the recipient for attendance, and a ‘missed you’ message to invite attendees for future events.
A stringent guideline was followed for designing all collateral, with particular attention to font, colour and iconography styles.