Hindustan Aathwa Phera

Aathwa Phera was a campaign run by Hindustan to promote equality in marriage. In this campaign, they encouraged husbands to take an 8th vow of marriage- one to always keep their partner as an equal and to love and respect her.

The deck captured the campaign’s activities, the film story, as well as the on ground activation and campaign results. The deck was fully animated and even had background music to aid the flow.