Hirist.tech

Hirist.tech is a portfolio brand of naukri.com. It is a job site for only premium techies. However, the brand and category awareness for Hirist was very low, with no recall. Consumers were also unaware that specialist job websites exist, most of them turn to a generic job website for finding a job.

Hirist wanted a digital launch campaign with an extendable look to increase the brand awareness and drill down on the ‘specialist’ proposition. The resulting campaign utilised direct messaging centred on the specialist positioning. along with a few facts as a follow-up campaign, detailing how many jobs are available in different categories.

The third campaign focused on AI and Machine Learning jobs,  that plays on digital terminology to build a message of finding jobs in specialised technology domains.