HT Ad Magic

Designed for Small to medium business owners, Ad Magic was an initiative from Hindustan Times to increase print and digital advertising via HT’s owned print and digital media and thereby customer acquisition.

Designed in a very simple question-answer format, the deck made the information very easy to explain for the sales team. The use of a central ‘magician’ character brought the idea of ‘Ad Magic’ to life. The coloru scheme too, took a shift and used primarily black along with the brand colours to bring a sense pf intrigue and mystery.