HT Brand Deep Dive

Hindustan Times underwent a master identity change in 2020. Taking a stock of all their print and digital properties, they conducted a ‘Brand Deep Dive’- a research and user-input driven study to assess KPIs, areas of improvement, and also charted out recommendations and remedial actions to cover up in lag areas.

For this deck, we followed their new identity guidelines, and only used shades of blue with neutral secondaries, and highlights of green and red to mark relevant data. This deep dive was heavy on data, and an interesting exercise in preparing editable data decks.