HT Covid Response- an INMA submission

The lockdown phase was a turning point for newspapers- at one end they were battling low readership, and at the other, were the greatest vehicles of verified information and community activity.

This deck covered all the brand’s activity, their efficacy and results, and made for a great showcase at the INMA awards for innovation and growth initiatives by publications.

Since this deck covered such a dark time, the deck was kept very light, in just shades of blue, with a minimalist style of iconography to support it.