Incedo Values Communication

Incedo is a bay area headquartered technology solutions company. To lay the foundation for a strong brand promise, they recently underwent a values exercise. Briefed to the agency as a simple set of statements, it was upto us to propose the right mediums and message for this task.

What emerged was a set of graphic renditions of each of the statements, disseminated through simple digital mediums- desktop wallpapers, screensavers, emailers and physical ones- a handbook, standees and posters, and ultimately also made into a video. The catchphrase ‘How we Incedo it’- making clever use of the company name, became the foundation for all their external communication as well.

The result

Immediate dissemination and high recall, greater participation in internal events