Infratel Calendar 2018

With this calendar, Infratel brought to view the future- where IoT brings heritage and modern day living together to paint a picture of ‘IoT’- ‘India of Tomorrow’.

Here, we used art styles from all over the country, ranging from Kalighat, to miniatures, Thangka, batik and Warli. The main subject of these paintings is engaged in a very modern day activity, rendered in the original art style, showing how Infratel is bridging the gap between the heritage and the modern, and building a connected and empowered India.

In keeping with their idea of extending the calendar beyond its functional utility, we added an innovation- a piece of canvas paper was added into every calendar, along with a paintbrush and some paint swatches, inviting recipients to paint their own versions of the future. this artwork could then be displayed using the box envelope which folded over and became a free-standing frame.