Infratel Office Interiors

Bharti infratel Ltd, a leading mobile tower services operator, underwent a vision and values exercise to strengthen their brand. These vision statements were meant to align and energise the internal audience, and also convey a strong brand image to the clients.

We suggested an internal graphics exercise to them, which would be visible to all employees across the country. This needed to be simple in language and design to cut across employee levels, be understood simply and assimilated by all.

A clear brand identity needed to be applied to this communication to establish ownership. This is reflected in the design story which uses small workers (nicknamed ‘BusyBytes’), collectively completing a big task, alongwith the colour scheme which helps bring uniformity across the offices.

The result

High recall along with uplifting the look of the office