Mohun’s Choco Flakes

Targeting the young audience, we developed two chocolate flavoured breakfast cereal packs for Mohun’s New Life- Choco Flakes and Choco Fills.

Here, we used a large chocolate flake called ‘Flakey’ as the mascot, and showed him diving into a bowl full of the cereal. The character’s energetic, youthful appeal and chocolatey colour made him an immediate draw for the target age group.