Mohun’s New Life

Mohun’s New Life is the most popular homegrown brand of cereals, especially their cornflakes which are known for generations.

The brand needed an overhaul to align with modern times and tastes. The result is this simple masthead which is strong, yet friendly and sits well in the food category.

The secondary unit ‘From the house of Mohun’s’ was developed to augment the brand presence and inform customers that there are many more products in the brand’s stable.