Naukri Engineers week

Firstnaukri is a Naukri.com company and helps college students in kick-starting their professional journey in college. FNAT is an aptitude test for college students, which helps them get ready for jobs/ internships. Through this campaign, we aimed to increase the traffic to the portal, and subsequent acquisition via FNAT positioning it as ‘The Aptitude Test’ which will help you check your readiness for jobs/ internships.

Working on the insight that to a young aspirant, if he is not prepared, even a simple test could appear as a monster, for this campaign, we visualised everyday office essentials as monsters. Only if you are ready, can you see them as harmless, and be 100% prepared.