Pan Vilas Awards communication guidelines

Pan Vilas is one of the country’s most popular mouth freshner brands. Having won multiple awards, they wanted to communicate their win, and premium positioning at the point of sale.

For this purpose, a communication guideline was developed, specific to communicating their award wins. It covered commonly used mediums like Posters, Backing Sheet, Counter vinyl, Bunting, Leaflet, Signage, Tin plate, Stall Design, Gate arch and Roll up standees, alongwith planograms detailing ideal placement in store.

This was useful for a brand that spans a large part of the country, and needs the communication to go out in varying languages and dimensions.