Piston Des Sport

‘Piston des Sport’ is a sports talent management startup. The name, meaning ‘A piston of sport’, stands for the brand being an enabler of sport, pushing forward more indigenous sports formats for the Indian audience.

In this logo, we see a classic form using a running figure (very Greek in style, since the Olympics, the highest standard in sport, came from Greece), who is seen holding aloft a torch made with a piston. On the whole, we get a sense of human spirit, vigor, stamina, speed, evolution, and heritage.