RingRing POSM

Long before the era of instant grocery delivery, RingRing was a mobile app bringing discounts and special offers to the physical retail space. Just by scanning the product QR codes via their interface, buyers could download exclusive promo codes, which would then be redeemed at the cash register- the sound of the cash register ringing discounts was actually the inspiration for the app name!

To announce this to customers, we developed a series of Point of sale material such as posters, danglers, aisle markers, shelf strips and coupon leaflets- all devised to encourage download and use behaviour right at the point of sale.