Rollick Brand Architecture

Rollick recently underwent an update to their brand positioning.

Titled ‘Feast from the East’, this positioning placed Rollick as a homegrown brand which knows the east and northeast of india, its cultures, its flavours, its quirks, like no other brand could.

To explain how we arrived at this positioning, and to detail its meaning, this brand architecture book was developed, featuring a modern mixed-media look that surprised readers with its uniquely young and curious vibe that resonated hard with the East Indian audience. Thoughtfully written content supports it, including a quick guide to the likes and dislikes of the regional states to embed the message further within Rollick’s in-house audience.