Safety posters for Blinkit Warehouses
Worker safety is of utmost concern to quick commerce service prividers like Blinkit and Zomato, especially at their warehouses where large stocks are received and dispatched on a daily basis.
This series of twenty posters on various safety topics was specially commissioned by them to be executed in multiple Indian languages.
We took extra care to ensure accuracy of depiction in the machinery, uniforms and specific postures and backgrounds so it would relate directly to the audience viewing them.
The brand colours, fonts and styling was maintained across all of them to ensure consistency of messaging as well. The bright yellow colour enabled high visibility and recall.