Shubh Shagun

Shubh Shagun is a daily Hindi soap opera on Dangal TV, revolving around two characters- Shubh and Shagun.

The brief for the logo was to capture the essence of ‘marriage’ and ‘good luck’ which were an integral part of the plot.

The logo does this by using footprints (an auspicious symbol in most of India associated with the goddess of luck and prosperity, Lakshmi), and combining it with a rangoli- like outline (again, drawn for good luck). The colours gold and crimson too add to this, being associated with marriage and domestic life.