Tea Trails

What does a cup of tea at tea trails (a national chain of tea cafes) contain?

Refreshment, joy, natural goodness, antioxidants, energy, contentment. Music, art, passion, taste, variety, a sense of adventure, exploring the world.

How do we capture all this in a logo? Here’s the result- a complicated, but well rounded logo unit, where each icon within the main body represents a quality of the cafe and its products.

The colours, while varied, all work well together, and are rounded off by the tagline ‘It all begins here’ which invites customers to set on the trail themselves.

The guidelines detailed the usage of the brand across media- to be used by their franchisees across the country for a consistent brand image.