UChicago Center in Delhi-10th Anniversary

The University of Chicago’s New Delhi Center celebrated 10 years of presence in India. To commemorate the occasion throughout the year, Ashabhi Design was tasked with creating a logo.

Our inspiration was drawn from the vibrant heart of Indian culture. It’s a celebration of the peacock’s majestic spread, the colorful kites that adorn the Indian sky during festivities, and the overall vibrancy that defines India’s cultural richness.

The design mirrors this liveliness with a large numeral ’10’, where the “0”  takes on a unique form, intricately designed to mirror the graceful plume of a peacock’s feathers. These feathers are crafted from a mosaic of small, colorful kites, each symbolizing the exuberance of celebration that marks India’s festive spirit.

The design is not static; it’s in forward motion, representing the dynamic progression of India and its ever-evolving culture.