Youtube- BrandCast biggest creators e-brochure

In keeping with the Brandcast event theme of celebrating indigenous creators and stories that have garnered millions of views on Youtube, this e-brochure we developed carried 8 creator case studies. Downloadable from videos played at the event, the interactive format allowed viewers to peruse stories ranging from sports, to politics, podcasts and Bollywood, creating an interesting link between video and mobile, allowing the viewer to see the creators’ AV at the same time as exploring their Youtube channel.
Watch the video to learn how this simple yet smart brochure worked.